Commerce

About the department

The Department of Commerce was started as an undergraduate department in the academic year 1983-84 with a sanctioned strength of 40 students. During the academic year 1984-85, evening college was introduced with a sanctioned strength of 40 students. In the year 1998-99 evening college was brought to Day College as another Batch (Batch II). Later in the year 2007-2008, II Shift was started. At present the sanctioned strength for one batch is 70 students. The department functions with 6 staff members, 4 with Doctorate degrees and 2 others with M. Phil qualification. The pass percentage of our students is on an average 96%. The department was up graded as a PG department during the academic year 2013-14 with the sanctioned strength of 20 students. The Vision of the Department is (a) to develop entrepreneurial skill and employability among the students and (b) to develop the department into a research department.

Staff Profile

S.No.Emp. CodeNameQualificationDesignationExperience
UGPG
1T/COM/155Dr. Latha FennM.Com. M.Phil.,Ph.D.,Associate Professor & Head297
2T/COM/156Mrs. Padmaja.TM.Com. M.Phil.,Associate Professor337
3T/COM/158Dr. Chitra.AM.Com., M.Phil., Ph.DAssociate Professor217
4T/COM/159Dr. Hamsaveni.VM.Com., B.Ed., M.Phil., PGDFM., MBA., Ph.DAssistant Professor107
5T/COM/169Dr.K.Girija M.Com., M.Phil., MBA,Ph.D., Assistant Professor44
6T/COM/178Dr.G.Sumathi M.Com., M.Phil., MBA,Ph.D., Assistant Professor44

Lab / Infrastructure/ Department Library

Infrastructure: The department has got 3 computers, 1 LCD projector a printer cum Xerox machine and 2 mikes which are used in teaching and for department activities. Staff members and students are provided with sufficient furniture. The class rooms and staff room are provided with required infrastructure like lights and fans. The department has its own library for the usage of students and staff and the library is upgraded every year.
Library : 2427 Books

Research contribution

S.NoName of the StaffTitleJournalYear and Volume
2013-2014
Dr. LathaFennIntended Effects of Sales Promotional Strategies and Customer OrientationBloomsbury Publishing India Pvt Ltd24th Aug 2013, ISBN: 978-93-82951-32-2
2014 -15
S.NoName of the StaffTitleJournalYear and Volume
1Dr.(Mrs)LathaFennInfluence of Sales Promotional Strategies in the Marketing of FMCGs in ChennaiInter Continental Journal of Marketing ManagementDec 2014 Volume I, ISSN Number 2350-0891, Impact Factor : 0.450
2Dr.V.HamsaveniWomen Empowerment through Self Help GroupsWomen Power and Social Change20th &21st Aug, 2014.ISBN- 978-93-81992-26-5
3Dr.A.ChitraRecent trends in Banking Industry in IndiaIndo Global Journal of Commerce and Economics.Vol 2,March - 2015,ISSN number 2393-9796
4Dr.V.HamsaveniOn Line Shopping in IndiaIndo Global Journal of Commerce and Economics.Vol 2,March - 2015,ISSN number 2393-9797
5Dr.S.KayalvizhiA Study on the level of Awareness, Attitude and Purchase practice of Over the Counter Medicines among College Teachers in 3 Select CitiesInternational Journal of Research & Business InnovationVol 3, No.1January 2015.ISSN, No: 2321-5615, Impact Factor 1.59
2015-16
S.NoName of the StaffTitleJournalYear and Volume
1Dr. LathaFennInfluence of Demographic Factors on the Purchase Pattern of Consumers of Packaged Goods in Chennai CityInter Continental Journal of Marketing ManagementSep 2015 Volume II
2Dr.A.ChitraRecent Trends in Service Sector in IndiaInternational Journal of Business Intelligence &InnovationsJuly 2015,Volume 2,
ISSN No.2348-4705
2016 -18 -Nil
2018-19
1Mrs. T.PadmajaInnovator Index for Durable Goods in Tiruvarur DistrictJournal of ManagementFeb 2019 Volume 6